Veteran Costco shoppers are familiar with the limited-run vendor roadshows for high-end (but heavily discounted) items like Vitamix or Traeger grills that liven up Costco warehouses, particularly on weekends.
The “surprise treasure” nature of these offerings flesh out the private label Kirkland Signature brand of products that draw shoppers in regularly. But Costco is employing a similar strategy in an out-of-the-way online portal of its website. It’s called Costco Next, and it contains a curated selection of limited goods Costco says are supplied by “some of Costco’s most trusted suppliers.” They’re mostly in the home goods, tech, fashion and outdoors realms – a hodgepodge of retailers you might know and some you probably don’t.
To let the warehouse giant explain it, “this innovative approach helps us achieve our goal of bringing a broader selection of goods to our members while increasing the value of the Costco membership.” That’s a