July 26 (Reuters) – Canada’s Shopify Inc (SHOP.TO) is laying off 10% of its workforce as the ecommerce company struggles with slowing growth due to a pullback in online shopping after benefiting from a pandemic-fueled surge in demand.
Its shares tumbled 14.7% on the US bourses and on the Toronto Exchange, they shed 14% on Tuesday, pulling Canada’s wider main stock index lower. The shares have lost 75% of their value so far in the year.
Shopify’s turn of fortunes from the most valuable company in Canada last year to its present-day struggle to increase sales come as easing lockdowns have led consumers to return to brick-and-mortar stores.
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Its sales growth during the pandemic led the Ottawa-based company to ramp up hiring and invest in technology, betting that the shift to online from physical retail shops