Culver’s online ButterBurger Boutique merch shop is back permanently

The Culver's retro style soft tee features the original Sauk City Culver's.  The shirt is available through the company's online ButterBurger Boutique,

Packers fans show their spirit by sporting green and gold gear.

A band’s followers wear tees with the group’s name or logo plastered across the front.

And now — once again — Culver’s enthusiasts can don what they love.

Culver’s launched its first-ever merch shop online for a limited time last fall. The ButterBurger Boutique made its grand return in August — and now, it’s here to stay, according to a news release.

The online shop carries cheese curd crew socks, a retro soft-style tee with the original Sauk City Culver’s on the front, a Curdis (aka Culver’s mascot) plush toyand more.

Culver's cheese curd crew socks are available through the company's online ButterBurger Boutique,

If you’ve ever wondered if fresh frozen custard thinks about you too, there’s a full-zip hoodie share that sentiment.

“We’re always hearing from our guests that they’re looking for more ways to rep Culver’s wherever they go, so we created the ButterBurger Boutique as a way for them to find ways to work Culver’s into their everyday style,” Alison Demmer, Culver’s marketing and public relations manager, said in an email.

The shop also sells hats, drinkware, sticker sets, keychains, tote bags and dog toys, including fries and a custard cone.

Possibly the most Wisconsin items: A Culver’s cribbage board — handmade in Milwaukee.

A Culver's cribbage board is available through the company's online ButterBurger Boutique,

A portion of sales from “Thank You Farmers Project” items go toward the National FFA Organization to support agricultural education, according to the shop’s site.

While some items may look familiar from the shop’s initial launch, the permanent store has expanded offerings, the email said. And there will be periodic merch drops, including a holiday-themed collection.

To check out the shop, visit

Contact Hannah Kirby at [email protected]. Follow her on Twitter at @HannahHopeKirby.

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