The Roku Channel will be the exclusive English-language broadcast partner for the 71st Miss Universe competition, the Miss Universe Organization announced Tuesday.
The live event will take place on Saturday, Jan. 14, 2023, in New Orleans, Louisiana.
“For the first time ever, Americans are watching more streaming TV than cable. With this profound shift in the way audiences watch content underway, we’re thrilled to partner with The Roku Channel
to bring the Miss Universe competition to the streaming world and reach previously untapped audiences across the United States,” said Amy Emmerich, CEO of The Miss Universe Organization.
“The Roku Channel also ranked first in reach amongst AVOD/FAST services in the U.S. and Canada according to TiVo’s most recent quarterly Video Trends Report, and we are elated to be partnering together to find more innovative, new ways to tell the stories of these incredible women,” said Emmerich.
Rob Holmes, Vice President