Honolulu is famous for its beaches, its perfect weather, and the iconic Diamond Head, but for the savvy traveler, it’s also a world-class shopping destination. From high-end luxury boutiques lining Kalākaua Avenue to local farmers’ markets bursting with island flavor. Shopping in Honolulu is an experience that caters to every taste and budget. It’s a retail paradise where the cool ocean breeze follows you from one store to the next.
This guide will navigate you through the must-visit shopping districts. Reveal the unique Hawaiian souvenirs to look for, and help you shop like a local in the heart of O‘ahu.

The Retail Giants: Waikīkī and Ala Moana
When most people think of shopping in Honolulu, two colossal areas come to mind: Waikīkī and the Ala Moana Center.
1. The Waikīkī Strip: Luxury and Island Charm
The main thoroughfare of Kalākaua Avenue is the epicenter of Waikīkī’s retail scene. Here, you’ll find a captivating blend of international luxury brands and authentic Hawaiian goods.
- Luxury Row: This is your spot for haute couture, featuring exclusive boutiques from Chanel, Gucci, Tiffany & Co., and more. It offers a sophisticated, world-class shopping experience.
- Royal Hawaiian Center & International Market Place: These open-air complexes offer a more integrated experience of shopping and culture. The Royal Hawaiian Center hosts free cultural events and workshops (like lei-making), alongside designer stores and surf shops. The International Market Place is known for its stunning tropical landscaping. Built around a majestic banyan tree, mixing local artisans with well-known retailers.
- Waikīkī Beach Walk: A lively promenade filled with unique boutiques, art galleries, and casual eateries—perfect for finding a gift with true island flair.
2. Ala Moana Center: The World’s Largest Outdoor Mall
Just a short, easy trolley ride from Waikīkī, Ala Moana Center is a destination in itself. As the world’s largest open-air shopping center, it houses over 350 stores and restaurants across four levels.
- Everything Under the Sun: From flagship department stores like Macy’s, Nordstrom. And Neiman Marcus to major global retailers and specialized local shops, Ala Moana has it all. Whether you’re looking for high-street fashion, electronics, or designer goods, you could easily spend an entire day here.
- A Relaxing Experience: The open-air design, complete with koi ponds and tropical landscaping, allows shoppers to enjoy the island’s pleasant weather while avoiding the stuffy feeling of an enclosed mall. Keep an eye out for free hula performances at Centerstage!
Beyond Waikīkī: Local Finds and Bargain Hunts
For a taste of genuine local commerce and some excellent deals, venture a little further afield.
SALT at Our Kakaʻako: The Modern Local Hub
Located in the trendy Kakaʻako neighborhood, SALT is a mixed-use urban retail space that champions local entrepreneurs, artists, and chefs. This area focuses on modern, uniquely Hawaiian goods, from locally roasted coffee and craft beer to contemporary art and fashion designed by local creators. It’s the best place to find gifts that are genuinely “Made in Hawaiʻi” and support the burgeoning local business scene.
Aloha Stadium Swap Meet & Marketplace: The Ultimate Bargain
Held several days a week at the Aloha Stadium, this massive market is a must-visit for budget shoppers and souvenir hunters. Hundreds of vendors set up stalls selling everything imaginable: cheap T-shirts, discounted macadamia nuts, unique costume jewelry, vintage Aloha shirts, and locally made crafts. SEO Tip: This is where you’ll find the best prices on classic, kitschy Hawaiian souvenirs like dashboard dolls and shell necklaces.
Waikele Premium Outlets
If you’re looking for deep discounts on major American and international brands, the Waikele Premium Outlets are worth the $30$-minute drive from Honolulu. This open-air outlet mall offers significant savings on sportswear, designer bags, and clothing, making it a favorite for travelers looking to maximize their value.
The Hawaiian Souvenir Checklist: What to Buy
Don’t leave the island without picking up one of these unique Hawaiian treasures.
- 100% Kona Coffee: Purchase beans grown only in the Kona district of the Big Island. Look for the “$\text{100\%}$ Kona” label, as blends are less expensive but less authentic.
- Koa Wood Products: Koa is a beautiful, revered hardwood native to Hawaiʻi. Items like $\text{‘ukulele}$, jewelry boxes, picture frames, and small carved items make stunning, high-quality souvenirs.
- Aloha Shirts & Muʻumuʻu: While tourist traps sell cheap versions, look for high-quality, authentic brands for a classic piece of Hawaiian fashion.
- Macadamia Nut and Honolulu Cookie Company: These are classic, pre-packaged treats perfect for taking back to the office or as gifts. The pineapple-shaped shortbread cookies are a must-try.
- Hawaiian Sea Salt and Local Honey: Unique food products with distinctive island flavors, perfect for the gourmet traveler.
Conclusion: Filling Your Suitcase with Aloha
Shopping in Honolulu is an exciting adventure that runs the gamut from the world’s most luxurious brands to one-of-a-kind local finds. Whether you’re seeking high fashion on Kalākaua Avenue, embracing the massive selection at Ala Moana, or uncovering local gems at the Aloha Stadium Swap Meet, every purchase is a chance to take a piece of the aloha spirit home with you. Pack light, because you’re going to need that extra suitcase space!